X-Men ‘97 Season 2

The past, present, and future collide as the X-Men return. We crafted a social campaign rooted in character, context, and ’90s nostalgia, reintroducing the series’ expansive ensemble while helping audiences navigate its evolving story and shifting timelines. Through character spotlights, timeline-driven creative, and nostalgic fan touchpoints, the campaign built anticipation for Season 2 while giving longtime fans and returning viewers a clear way back into the world of X-Men ’97.