Spider-Noir

Two ways to watch, one unmistakable hero. We crafted a social campaign introducing Spider-Noir as a darker chapter in the Spider-Man universe while spotlighting its innovative dual-format release. Audiences could choose to watch in Authentic Black & White or True-Hue Full Color, and we made that choice central to the campaign. Through noir-inspired visuals and internet-native concepts, we brought each to life while drawing fans into its world.