Wake Up Deadman

For the third Knives Out installment, we partnered with Netflix to flip the traditional "whodunnit" into a "how dunnit." Across organic and paid placements, our social spots kept the signature intrigue, wit, and eccentricity fans love, while leaning into darker territory than previous films. The result: a bold, unmistakably fun campaign that had audiences hooked and ready to solve the mystery.