The Naked Gun

At the modern box office, spoofs are a rare breed. To educate a new generation about this franchise’s wacky sensibility, we had to take its madcap humor off the screen and put it into the streets. The result was a breakthrough campaign with outrageous visual and verbal stunts that broke the fourth wall, sparking conversation among movie fans and impressing industry pros with Clio Gold-winning copy-writing and OOH work.