Lee Cronin's The Mummy

Unlike previous mummy film franchises, Lee Cronin’s The Mummy is a dark, gritty, relentless incarnation of the classic monster that follows a family torn apart when their vanished child returns, changed by an ancient curse. Our campaign had to convince horror audiences by conveying visceral terror. We leveraged the unsettling concept of a child turned monstrous while utilizing Egyptian-inspired motifs in tactile and previously unseen ways.