Disclosure Day

With Steven Spielberg returning to the theme that inspired E.T. and Close Encounters, we knew the campaign had to promise a cinematic event without spoiling the film’s closely-guarded revelations. Our campaign leaned into the mystery of a plot layered in enigmas where perception isn’t always the truth. One key image was a human eye combined with a saucer – inspired by a rough sketch from Spielberg himself, which we were honored to bring to life.